HubSpot留资工具最佳实践

// 统一取 payload（兼容 Webhook 是否包 body）
const payload = $json.body ?? $json;
// 安全取 WhatsApp 消息对象
const wa = payload.whatsappInboundMessage ?? {};
// 取文本
const text = (wa.text?.body || "").trim();
// 取手机号（identity）
const phone = wa.from || "";
// 默认输出
let result = {
  is_lead: false,
  lead_score: 0,
  intent: "unknown",
  phone,
  reason: "",
  text: text,
  nextstep: false
};
/**
 * 空 / 极短
 */
if (!text || text.length  re.test(text))) {
  result.intent = "spam";
  result.reason = "test_message";
  result.nextstep = false
  return result;
}
/**
 * 仅打招呼
 */
const greetingPatterns = [/^hi$/i, /^hello$/i,/^hola/i, /^你好$/i, /^您好$/i];
if (greetingPatterns.some((re) => re.test(text))) {
  result.intent = "greeting";
  result.reason = "greeting_only";
  result.nextstep = false
  return result;
}
/**
 * 纯表情 / 符号
 */
const emojiOnlyRegex = /^[\p{Emoji}\p{Punctuation}\p{Symbol}\s]+$/u;
if (emojiOnlyRegex.test(text)) {
  result.intent = "spam";
  result.reason = "emoji_only";
  result.nextstep = false
  return result;
}
/**
 * 其他情况：交给 LLM
 */
result.reason = "-1";
result.nextstep = true
return result;

// ========= Layer 2: High-Confidence Intent Detection =========

// 1️⃣ 安全取值 & 归一化
const text = ($json.text || "").trim();
const phone = $json.phone || "";
const t = text.toLowerCase();

// 默认结果（不在 Layer 2 判 lead）
let result = {
  is_lead: false,
  lead_score: 0,
  intent: "unknown",
  phone,
  reason: "",
  text: text
};

// ========= 价格意向（非常明确） =========
const pricePatterns = [
  /(多少钱|价格|收费|费用)/,
  /(price|pricing|cost|fee)/
];

if (pricePatterns.some(re => re.test(t))) {
  return {
    is_lead: true,
    lead_score: 80,
    intent: "price",
    phone,
    reason: "explicit pricing inquiry"
  };
}

// ========= 明确开通 / 使用意向（强） =========
const purchasePatterns = [
  /(开通|购买|注册|申请)/,
  /(sign\s?up|activate|purchase|start using)/
];

if (purchasePatterns.some(re => re.test(t))) {
  return {
    is_lead: true,
    lead_score: 90,
    intent: "consult",
    phone,
    reason: "explicit activation or purchase intent"
  };
}

// ========= 明确能力咨询（结构化） =========
// 必须同时包含：疑问 + 能力 + 业务对象
const capabilityPatterns = [
  /(是否|能否|可以).*(支持|对接|使用|实现).*(api|接口|whatsapp|系统|平台)/,
  /(do you|can you).*(support|integrate|provide).*(api|whatsapp|service|system)/
];

if (capabilityPatterns.some(re => re.test(t))) {
  return {
    is_lead: true,
    lead_score: 65,
    intent: "consult",
    phone,
    reason: "clear capability consultation"
  };
}

// ========= 明确售后问题 =========
const afterSalePatterns = [
  /(不能用|用不了|失败|报错|异常|问题)/,
  /(error|issue|failed|not working)/
];

if (afterSalePatterns.some(re => re.test(t))) {
  return {
    is_lead: true,
    lead_score: 70,
    intent: "after_sale",
    phone,
    reason: "explicit after-sales issue"
  };
}
// 明确业务对象 + 了解意向（中英）
const objectInterestPatterns = [
  /了解.*(whatsapp\s?api|api|接口)/i,
  /想了解.*(whatsapp\s?api|api|接口)/i,
  /(whatsapp\s?api).*(了解|咨询)/i,
  /(learn|know|understand).*(whatsapp\s?api|api)/i
];

if (objectInterestPatterns.some(re => re.test(t))) {
  return {
    is_lead: true,
    lead_score: 55,
    intent: "consult",
    phone,
    reason: "explicit interest in WhatsApp API",
    text
  };
}
// ========= 其余情况 → 交给 LLM =========
return {
  ...result,
  reason: "-1"
};

You are an enterprise AI assistant responsible for evaluating
whether a WhatsApp user message represents a valid business lead
AND deciding whether a reply should be sent.

This message has already passed rule-based filtering.
Clear pricing questions, explicit purchase intent, and after-sales issues
have already been handled by earlier layers.

Your responsibility is to handle WEAK or AMBIGUOUS business intent.

You must output JSON only, following the Output Schema.

---

【CORE RESPONSIBILITIES】

1. Decide whether the message should be considered a lead (is_lead)
2. Assign a lead_score (0–100)
3. Classify intent
4. Decide whether a reply is needed
5. If a reply is needed, generate ONE short, polite, business-appropriate reply

---

【WHEN TO GENERATE A REPLY】

Generate a reply ONLY if ALL of the following are true:
- is_lead = true
- lead_score < 60
- intent = "consult"
- The user's message lacks specific details

If these conditions are NOT met:
- reply MUST be an empty string ""

---

【REPLY GUIDELINES】

The reply must:
- Be polite and professional
- Be short (1–2 sentences)
- Ask for clarification or key details
- NOT include pricing, promotions, or sales pressure
- NOT assume the user's intent beyond what is stated

Examples of acceptable replies:
- "Could you please let us know which specific services you are interested in?"
- "May I ask what kind of solution or integration you would like to learn more about?"

---

【INTENT CLASSIFICATION】

Use only:
- consult
- unknown

---

【LEAD SCORE RULES】

- If is_lead = false → lead_score = 0
- If is_lead = true:
  - Generic or vague interest → 30–45
  - Clear but early consultation → 45–60

---

【OUTPUT FORMAT】

Return JSON ONLY with the following fields:
- is_lead
- lead_score
- intent
- phone (pass through as-is)
- reason
- reply

---

CURRENT MESSAGE:
"{{ $json.text }}"

PHONE:
"{{ $json.phone }}"

Return JSON only.

curl --request POST \
  --url https://api.hubapi.com/crm/v3/objects/contacts \
  --header 'Content-Type: application/json' \
  --data '
{
  "properties": {} //在此处，你可以存放你想要的字段，如phone，和自定义字段
}
'

curl --request PATCH \
  --url https://api.hubapi.com/crm/v3/objects/contacts/{contactId} \
  --header 'Content-Type: application/json' \
  --data '
{
  "properties": {
  }
}
'